Our mission is making physical activity easy and more fun for kids and families.
We know from research and real life that physical activity begins declining around ages 9 to 15, right when kids are forming important lifelong habits.1
We believe we can help families make physical activity a fun part of daily life.
Zamzee is the result of several years of research, creative thinking and design based on feedback from kids and families. Today we're proud to say studies show that kids who use Zamzee move almost 60% more on average than kids who do not - that's an extra 45 minutes of non-stop pushups each week. Really!2
The Context for Our Work:
Sedentary behavior and obesity are major problems of national importance. There are approximately 20 million tweens and young teens in the U.S., and research shows that sedentary behavior is putting these young people at risk for serious – and seriously expensive – long-term health problems, including obesity, diabetes, heart disease and cancer.3, 4 Obesity accounts for nearly 10% of US annual health care costs – that’s $150 billion a year.5
"The physical and emotional health of an entire generation and the economic health and security of our nation is at stake." - Michelle Obama, launching Let’s Move
That's why we’re working hard to make a product that kids and families love and that will inspire them to move more.
1 Nader P, Bradley R, Houts R, McRitchie S, O’Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. JAMA 2008, 300(3), 295-305.
2 Data based on HopeLab research
, with support from the Robert Wood Johnson Foundation, evaluating Zamzee in randomized controlled study of 448 middle-school aged kids across the U.S. over a 6-month study period.
3 U.S. Census Bureau, Population Division, 1 July 2009, available from www.census.gov, Internet; accessed November 15, 2010.
4 Division of Nutrition, Physical Activity and Obesity, National Center for Chronic Disease Prevention and Health Promotion, 1 May 2010, available from www.cdc.gov/physicalactivity/everyone/health/index.html, Internet; accessed 15 November 2010.
5 Eric A. Finkelstein, Justin G. Trogdon, Joel W. Cohen and William Dietz. Annual Medical Spending Attributable To Obesity: Payer-And Service-Specific Estimates. Health Affairs July 2009. doi: 10.1377/hlthaff.28.5.w822.